Warwick teenagers' business idea could go global

Team Elevate - made up of 15 pupils from Warwick and Kings High Schools - worked with the charity Young Enterprise to launch their product, Joey Pouches, for sale at trade fairs and online earlier this year. The group of young entrepreneurs came up with the concept and logo and ordered the pouches from a Chinese company - and after success in the UK, they are now in negotiations to sell the product via an American firm’s website.

The pupils put funds into their business by carrying out their own fundraising, including organising a school disco and holding doughnut sales.

Josh Holmes of Elevate said: “You can stick the pouch on the back of your phone, on your desk or on your car dashboard - anywhere that it convenient for you to store things like pens, cards, cash and headphones. It won’t leave a mark.

“After carrying out market research, we discovered that this idea was the one that people liked the best. We have now sold around 300.”

Young Enterprise works with schools across the country. To find out more, visit www.young-enterprise.org.uk