Small business Saturday provided festive fun in support of the ‘Keep Trade Local’ campaign in Warwick district.
The second Small Business Saturday event took place in towns across the area last weekend.
In Warwick, children were able to visit Santa’s grotto for free and the gifts were donated by mayor Cllr Moria-Ann Grainger.
Nicki Curwood, the town centre manager, organised free workshops at the Lord Leycester Hotel.
These provided advice such as how to use twitter and write press releases.
The national campaign was set up to highlight the five million small businesses which provide 60 percent of private sector jobs and nearly 50 percent of private sector turnover.
MP Chris White and Chrissie Duxson, chairman of the Warwick and Leamington branch of the Federation of Small Businesses, visited Warwick last Friday to show their support.
Mr White said: “I was delighted to take part in the celebrations. I was also pleased to be invited to attend the opening of the Esque pop-up shop at the Royal Priors in Leamington. This day has become an important annual tradition and I believe it is vital to pay tribute to our small business and their contribution in making our area such a special place to visit.”
Ms Duxson, added: “Small businesses are the lifeblood of both the national and local economies. I would encourage everyone to discover them for themselves.”