Kenilworth residents are once again being encouraged to buy one Christmas present in the town to help small businesses and to boost the local economy as part of a scheme from Kenilworth Chamber of Trade.
The ‘Buy one present in Kenilworth’ scheme, now in its third year, was originally conceived by the MP for Kenilworth and Southam, Jeremy Wright, to help raise awareness of the town’s retail businesses which were struggling at the time.
Our retailers are for life, not just for Christmas.Jeremy Wright MP
He said: “What everybody knows is that there are some really good retailers in the town, but the retailers don’t feel as if people know about them.
“Local people’s support of local businesses is very important. Getting people to buy at least one present in Kenilworth gives the town’s economy a real boost.
“The intention has always been to improve the bottom line of our town’s retailers.
“The scheme is not just about shopping at Christmas either - our retailers are for life, not just for Christmas.”
Cllr Richard Hales, president of Kenilworth Chamber of Trade, said that the town’s retailers still need support in the face of competition from online companies such as Amazon and out-of-town shopping centres, despite a reversal in fortunes for many of the town’s shops since the scheme was first launched.
He also estimated that if the town’s shoppers supported the scheme like they have done in the past, around £150,000 could go into the local economy, helping keep Kenilworth’s shops afloat.
He said: “We are hugely grateful to the people of Kenilworth for their support. The number of retailers promoting ‘Buy one present in Kenilworth’ has gone from around 40 when it started to over 90 this year.
“The town has one of the lowest vacancy rates of retail units in the country, and that’s because Kenilworth people support Kenilworth businesses.”
The scheme also coincides with Small Business Saturday, a national campaign encouraging people to support local businesses in their area, which this year falls on Saturday December 5.
Kenilworth will mark the day with a ‘Small Business Market’ which will be in Talisman square from 10am to 4pm on the day, with around 50 businesses selling their wares.
There will be free parking in both Abbey End and Square West car parks, as well as a variety of entertainment on all day including school choirs, dancers, singers, children’s entertainers and Father Christmas.