Kenilworth Festival is set for a major revamp this year after organisers decided it needed a more coherent and original theme with an emphasis on the creative arts.
Rebranded as the ‘Kenilworth Arts Festival,’ the event will run from Monday September 12 to Sunday September 18 and will feature headline events, workshops, a ‘town-centre takeover’ and a free, open air event in Abbey Fields. The week will incorporate music, film, poetry, art, theatre and fiction.
Lewis Smith, chairperson of the festival for 2016, said: “We want our headline events to reflect exciting new developments and feature exciting names, be they up-and-coming artists who deserve a platform, or nationally and internationally-acclaimed artists.”
“We also want to make the festival accessible and appealing to as many people as possible by offering a programme of exciting, interesting events. We hope we can inspire people of all ages to get involved and try out new things.”
Also unveiled were a new logo and website for the festival, kenilworthartsfestival.co.uk, which features specially commissioned artwork by freelance illustrator Victoria Watson, a graduate from the University of Warwick.
Charlotte Thomas, head of communications for the festival, said: “It was really important for us to spend time developing our logo and our overall image so that they would reflect the new identity of the festival as a whole.”
One key component of this year’s festival will be a series of headline events. These will take place throughout the week – one per evening – and will feature award-winning, critically acclaimed contemporary artists and keynote speakers from a range of fields.
Over the festival weekend, there will be two full days of activities. On Saturday September 17, the festival is hoping to orchestrate a ‘town centre takeover’, during which the town will become a hive of activity, with live music, street theatre, record fairs, storytelling and more all popping up in different parts of the town.
And Sunday will see a large, free, outdoor event in Abbey Fields aimed at children, featuring music, food, arts and crafts, stalls selling local produce and an exciting mix of workshops and entertainment.
Kenilworth town development officer Paul Garrison said: “Events such as this play a huge part in making Kenilworth a special place to visit and I encourage people to support the festival to ensure it is as successful as can be.”
A line-up announcement is expected at the end of March, and tickets should go on sale in April.