Traders are celebrating a boost to business of up to 20 per cent as town Christmas shoppers support their shops in the run up to the big day.
The Buy One Present in Kenilworth scheme was launched for the second time this Christmas to support town businesses and counter online discounts and the draw of larger shopping destinations.
As a result, shopkeepers and traders have reported a boost in custom of up to 20 per cent as families shop local and back their town.
Run in conjunction with the Chamber of Trade, town centre manager, MP Jeremy Wright and the KWN, the idea was for people to buy just one present in Kenilworth. If all households spent just £5 in the town, the local economy could benefit from a boost of up to £100,000.
Richard Hales, chairman of the town chamber, said the scheme was a success as retailers reported a surge in sales over the past few weeks.
“It’s been really successful this year and it is amazing to see a big increase in people supporting this scheme again,” he said.
“Some businesses have really noticed a difference and chamber members are very pleased with the difference, even for businesses further out of the town centre.
“What we are finding is that instead of just buying one present, people are buying three or four or five and are talking to shop staff about that, which is great.”
The boom comes alongside news that Warwick district was this week named as the 11th most desirable place to live in Britain in a study by the Halifax bank.
Health, wealth, education, and crime statistics all play a part in the annual quality of life survey.
This district made a huge leap up the ladder from 42nd in last year’s survey.