Kenilworth’s business head will be showing off his pink side when he takes to the streets for the London Marathon.
Richard Hales, chair of the town chamber of trade, will complete the gruelling 26-mile route on April 13.
And running in pink, hopes to raise funds and awareness for Breast Cancer Care after seeing his mother and close friends diagnosed with the illness and go thorough treatment.
Richard hopes to hit his target of £2,000 and is urging the donations to keep coming in as he prepares for the race.
He will also fundraise for Teenage Cancer Trust and cancer wards at Warwick Hospital as part of the event.
Visit www.justgiving.com/Richard-Hales3 for more details or to donate online.