A traditional profession is learning from one of the youngest as Leamington law firm Blythe Liggins has engaged digital marketing agency Media Beard to provide guidance on promoting its services through social media.
Partner Claire Kirwan is at the vanguard of helping the practice to better market its legal services through its website and digital platforms including Facebook, Twitter, Google+ and LinkedIn.
Media Beard specialises in helping traditional businesses get maximum exposure through search engine optimisation (SEO) by boosting their Google ranking, and is helping companies such as Blythe Liggins to build digital communities online.
Media Beard director Sarah Law said: “Online marketing tools such as top tips on writing wills can assist online consumers, many of whom are a younger demographic who may need legal advice - although, like the Internet itself, it is for all ages.”
Claire Kirwan said: “Even though we have been established over 100 years, we are a modern law firm and want to embrace social media.”