Regular customers at a popular pub near Leamington are set to raise their glasses following the launch of a new loyalty card scheme.
The Leopard in Bishop’s Tachbrook has launched the initiative, which will offer regulars savings on food and drinks.
The scheme, run by pub group Scoff & Quaff, allows customers to sign up for the free swipe-card where points can be accumulated equal to two per cent of their total bill. Points can be built up and redeemed at a later date.
Nick Mossop, a director at Scoff & Quaff, said: “The loyalty scheme is about rewarding our regulars at the Leopard – even when they travel outside the county to our other pubs in Worcestershire and Gloucestershire.
“We focus on giving a first-class service to our customers and great hospitality. But the new scheme aims to take things further. It will save people money and is already proving to be a hit for those who are redeeming their points when they visit for special occasions.
“The scheme will also help us build more knowledge about our customers and their preferences. That will help our head chef with planning the menu – keeping favourite dishes or introducing something new.”
Mr Mossop co-owns Scoff & Quaff with business partners Brian Hulme and Stephen Ballard.